Remove Acquisition Remove Demand Remove Lean Remove Retention
article thumbnail

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

So you say you want to be a Product Manager …?

Austin Startup

The demands of the role often add up to a full schedule that can drive even the best product managers to lose sight of their market and their customers. Ultimately, I focused on the idea that the most important thing our supplier-side app did was make the demand-side experience better. getting stuck inside four walls.

article thumbnail

Why Companies are Not Startups

Steve Blank

It describes the product/service, who is it for, what channel sells/deliver it, how demand is created, how does the company make money, etc. It needs the tools and processes pioneered in Lean Startups. A business model guides an organization to create and deliver products/service and make money from it. What to Do?

IRR 335
article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. The median figures for each strategy should give you an idea of which program to lean towards. Conclusion.

article thumbnail

a16z Podcast: Growth in Turbulent Times

Ben's Blog

” And then all the way to the demands question, of how many people are in that activity. And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint.

Founder 36
article thumbnail

A Path to the Minimum Viable Product

Steve Blank

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In other words, you prove retention. With both growth and retention, you earn the right to build more. The MVP Tree. We call it an MVP tree.

Product 436