Acquisition Demand Retention Sales Cycle 
ConversionXL
MAY 27, 2022
Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. That’s why you need a demand generation strategy.
ConversionXL
NOVEMBER 23, 2022
Product should be your main channel for customer acquisition, retention and expansion. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. He explained how lead generation uses a short term, sales-focused strategy. Then, there’s demand capturing.
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ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in. Conclusion.
ConversionXL
APRIL 7, 2021
Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.
Up and Running
OCTOBER 7, 2019
A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. “What gets measured gets done.” . Employee KPIs.
ConversionXL
SEPTEMBER 20, 2018
According to ProfitWell , customer acquisition costs (CAC) have increased by over 55% in the last 5 years: At the same time, customer willingness to pay for features has dropped by 30% during that same period: So, on one hand, we have rising costs; on the other, we have a lower willingness to pay. Consumers (like us) demand it.
ConversionXL
MAY 8, 2019
The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. Podcasts can reach your audience without demanding their full attention. billion payday when Petsmart acquired it in 2017—the largest-ever ecommerce acquisition. Breaking down the blog–product barrier.
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