Acquisition Design Retention SEM 
ConversionXL
FEBRUARY 3, 2022
Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Design a marketing growth strategy that increases market share and revenue. Some of those channels might include: Acquisition. Designing your experiment. Customer experience improvements. Acquiring a competitor.
Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
ConversionXL
AUGUST 23, 2017
Rather, we build models hoping to reflect reality with a certain degree of accuracy, but with the tradeoff that they’re usable and help us make customer-focused product, design, UX, and marketing decisions. Depending on the expert you’re following and the product you’re mapping, the design will be different.
ConversionXL
FEBRUARY 3, 2022
Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis. How do people discover you?
Seeing Both Sides
FEBRUARY 25, 2016
As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. For instance, should resources go to user acquisition or to combatting churn?
Seeing Both Sides
FEBRUARY 25, 2016
As part of an entrepreneurial research effort for Harvard Business School, we interviewed more than a dozen Growth Managers at fast-growing startups and explored what they are doing to design a growth function within an organization. For instance, should resources go to user acquisition or to combatting churn?
Expert insights. Personalized for you.
115 
Let's personalize your content