Acquisition Differentiation Product Development Vertical 
Steve Blank
MAY 28, 2009
Steve,&# he said, “you’re missing the most interesting part of vertical markets. I’ve heard investors ask about sustainable technical differentiation for companies that you put on the customer/market risk end of the scale. Personally, I think that customer acquisition, brand, reputation, etc.,
Version One Ventures
SEPTEMBER 17, 2013
This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?
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David Teten
APRIL 1, 2021
Nick Kim , Crosscut’s Head of Platform, in his presentation at the 4th Annual VC Platform Summit, shared their Platform development methodology, which he viewed as an exercise in product development. For example, recruiting writ large is useful at all stages of development. Organize events in your vertical.
The Startup Magazine
SEPTEMBER 10, 2019
This differential is often referred to as “Goodwill” and it is an idea plays out a lot in the software market. This is a classic example of Goodwill: Trello’s accounting statement doesn’t justify their $425 million acquisition, but its strong user community and reputation does. million in revenue at the time.
ConversionXL
SEPTEMBER 10, 2021
Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors. Market share: You may already be a category leader, and growth requires you to expand into new verticals. You see an existing differentiation.
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