Acquisition Differentiation Software Review Vertical 
ConversionXL
OCTOBER 4, 2022
Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Both are critical.
Version One Ventures
SEPTEMBER 17, 2013
This preference isn’t necessarily due to market size, but rather the structure of the market: are there only a few dozen customers that might buy your product or are there thousands, or even tens of thousands of potential customers? How do we differentiate between B2B start-ups that sell to many vs. sell to a few?
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David Teten
APRIL 1, 2021
This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. AskAnything.VC
Both Sides of the Table
MARCH 5, 2010
This was in large part due to the marketing efforts of Jason that created a great top end of the funnel (100+ companies applied) and the herculean efforts of Tyler Crowley who spent days going through all of the submissions and serving up 5 very interesting companies. The second event was in Boulder. They have come a long way since then.
Version One Ventures
SEPTEMBER 19, 2012
Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.
ConversionXL
APRIL 18, 2019
The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos. For example, “portable phone charger reviews” is pretty straightforward.
A Smart Bear: Startups and Marketing for Geeks
MARCH 21, 2017
In terms of acquisition, they ask more specifically: “How can we trade balance sheet assets (cash, equity) in exchange for executing our strategy better?”. Even if this costs more than 2 years of in-house assembly, it’s still worth it, due to accelerating revenue growth due to up-sales and market-differentiation.
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