David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants. Organize events in your vertical. AskAnything.VC Numerous VCs.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

OCTOBER 4, 2022

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What’s the customer acquisition cost? What’s the lead and/or traffic generation strategy? And most startup code and features end up on the floor as customers never really wanted them.

Lean 250

Lean Silicon Valley Startup RSS 250

David Teten

DECEMBER 3, 2019

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ the Untouched Vertical. She answered, ‘We see a lot of deals.’ Her answer? ‘I I chose my words very carefully.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. Second, “lead” generation. As articles are quick to point out, demand generation is not lead generation. That distinction exists, in part, because we’ve mislabeled user actions like form fills as “leads.”. The pain is acute when it comes to segmentation.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 5, 2020

For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Choose to expand vertically or horizontally. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation.

PR 120

PR B2B Lean Audience 120

www.rocketwatcher.com

NOVEMBER 8, 2010

5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. Nov, 2010 The Dangers of Outsourcing Content Creation 01.

B2B 42

B2B Metrics Marketing Startup 42