Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer? April 15, 2009 9:20 PM Shaun said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

MARCH 3, 2017

On the other hand, if a content piece is going viral, it means it’s resonating with your audience. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site.

Marketing 28

Marketing Metrics Clickthrough Analytics 28