Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 75

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ConversionXL

JULY 7, 2020

The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind). One of the pins from the hosting campaign above had 120% more saves than clicks. Should you pay for Pinterest ads?

Marketing 114

Marketing Viral Campaign Search 114

Version One Ventures

JULY 27, 2015

This increased value can be in the form of cost reduction (in user acquisition as an example), higher liquidity (in a marketplace), stronger community or deeper relationships (in social networks), etc. For example, in Etsy, Craigslist and Airbnb, we see some overlap between buyers and sellers (or hosts and guests in Airbnb’s case).

Networking 60

Networking Community Viral Social Network 60

Sophia Perl of Wisdom

AUGUST 27, 2011

He would trade ad space on WebmasterResources for free hosting services. Since this was in other countries, their customer acquisition costs were much cheaper than the US. You can get more sign-ups using viral techniques. I wish him luck with Flippa and a new eLearning video website that he’s working on.

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This is going to be BIG.

JULY 2, 2015

You would have also passed on Fitbit, Nest, Tesla, SpaceX, Blue Apron, Makerbot and a whole host of other things. Retail stores may not have the same margin or viral growth, but what they spend to build a store is what they don't spend in customer acquisition dollars that Blue Apron spends. At least you would have done Slack.

Cap Table 60

Cap Table Viral .Net Acquisition 60

Steve Blank

DECEMBER 7, 2010

Deliverable : Set up teams by Thursday, Jan 6 (a mixer will be hosted on Wednesday to help finalize teams). What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. What is market size? Read: Business Model Generation, pp.

Wiki 312

Wiki Lean Management Business Model 312

SoCal CTO

FEBRUARY 13, 2013

Leverage Existing Platforms or Third Party Products - you want to test your social network, grab Drupal and whip something together, or even just use a hosted service. Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

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VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

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Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer?

Customer 167

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Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? Its like knowing the future.

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San Francisco Lean Retention SEM 68

Hearpreneur

JANUARY 5, 2022

Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. What I plan to do is host more online events such as giveaway contests. A spike in the amount of data needed to be stored has also necessitated the acquisition of more servers.

Entrepreneur 113

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Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Transcript: Hi, and welcome to the a16z podcast. I’m Lauren Murrow.

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Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

MARCH 24, 2009

Its hosted by Kontagent and sponsored by Intel. This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Why, we just unified acquisition and engagement! Impressive.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. When you hit a ceiling on a given channel, there are plenty of wins around process efficiency to lower acquisition costs. Their growth came from users, and they had true virality.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. updated footer.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 29, 2019

The higher production costs, off-site hosting, and late adoption have made YouTube a tangential component of many strategies, even as video—according to seemingly every study —moves toward the center. Inefficient subscriber acquisition is an unfortunate reality, not a cause for celebration. 5000 are achieving very little on YouTube.

Channel 106

Channel Video Audience Software Review 106

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K October 2012 – Erin Turner and Gagan Biyani host the first Growth Hackers Conference in Menlo Park, California. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

Retention 48

Retention Metrics Acquisition Conversion 48

VC Cafe

JUNE 25, 2020

This post is an adapted version of my talk at the Media and esports online conference we hosted earlier this week. A good example of this is Fortnite and in all likelihood also the thought behind facebook’s acquisition of Oculus Rift. . As the Last Dance went viral on Netflix, who doesn’t want a pair of Air Jordans?

Jordan 199

Jordan Maryland Washington Engineer 199

David Teten

DECEMBER 3, 2019

I use Google Drive to host my conference presentations , which are all embedded at teten.com. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2013

It turns out that the cost of customer acquisition for consumers was too high compared to the revenue being generated. “In Most consumer apps get around the high acquisition costs with some sort of virality, but backup isn’t viral. Those are horrible economics. Validated learning isn’t always quantitative.

Lean 284

Lean Analytics Metrics Viral 284

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. More people means adding users, ideally through virality or word of mouth, but also through paid advertising. That's because the cycle of learning and measurement is universal.

Analytics 167

Analytics Lean Metrics Churn Rate 167

ConversionXL

FEBRUARY 11, 2020

If you get particularly active and helpful, you may even start receiving invites to host Twitter chats. Viral Content Bee , my own platform, allows users to upload (non-promotional) URLs for others to share on a variety of social media platforms, including Twitter. Here’s a list of major Twitter chats in digital marketing.

Conversion 68

Conversion Social Media Search Campaign 68

www.foliomag.com

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Mergers and Acquisitions. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Content Licensing. CRM Systems.

Social Media 40

Social Media Rhode Island Media South Dakota 40

The Next Web

MAY 5, 2013

Growth hackers also don’t have to use viral loops: would you say that the Groupon guys didn’t use growth hacking to grow to 180 million users? By one definition, it means programmer – someone who builds features that encourage a company’s product to experience viral growth. Paid Acquisition: There are many types.

Marketing 165

Marketing Viral SEO Analytics 165

Duct Tape Marketing

MARCH 17, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Click on over and give us a review on iTunes, please!

B2B 82

B2B Marketing B2C ChatGPT 82

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. In the Magic site’s case it was a forum that would grow virally by itself. Buy sites in your market.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. Check out my list of featured essays How to create a profitable Freemium startup (spreadsheet model included!)

CPA 51

CPA Retention Viral Acquisition 51

Software By Rob

SEPTEMBER 30, 2010

for Google.co.in) and being hosted inside that country (to name a few). Maybe we can’t rely on our freemium, advertising-based, viral revenue model, though. It could be small because the customers are too hard to reach, or because customer acquisition costs are higher than unit profit. Cash in your chips and move on to #4.

Marketing 64

Marketing Software Review Matching Bootstrapping 64

ReadWriteStart

JUNE 20, 2012

Marketing or Product Management hosts focus groups, analyzes sales data from the field, and looks at customer feature requests and complaints. But even as nonpaying users, these earlyvangelists are willing or eager accelerators of your viral growth. They place a greater emphasis on customer acquisition, activation and referrals.

Customer 119

Customer Advisory Board Engineer Cofounder 119

Software By Rob

JULY 14, 2009

Here we go: Niche Brainstorming & Mental Evaluation Niche Evaluation Niche Selection Product Selection Product Architecture Functional Design Database Design Graphic Design* HTML/CSS* UI Development (AJAX/JS)* Business Tier Development* Database Development* Creating Unit Tests* Creating UI Tests* Manual Testing* Fixing Post-Launch Bugs* User Documentation (..)

Software Review 44

Software Review Startup HTML RSS 44

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

MARCH 3, 2017

On the other hand, if a content piece is going viral, it means it’s resonating with your audience. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site. How to Track It – In Google Analytics, go to the Acquisitions section and click on All Traffic and the Referral.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Software By Rob

SEPTEMBER 22, 2009

You either luck out that your idea goes viral (which happens to maybe 1 out of 10,000 startups?) In these cases, the market doesn’t matter because luck trumps everything. With luck on your side you don’t need money, good marketing or a solid product. You just need to be lucky.

Marketing 50

Marketing Software Review Technical Review Startup 50

Startup Lessons Learned

SEPTEMBER 2, 2020

One of my jobs in the past was consulting measures and acquisitions. And you need to look at the data very critically, because the other side of the merger or acquisition is actually trying to frame all the information in a way that is beneficial to that side and against your side. Hosting by Breaker. I'm Eric Ries.

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