ConversionXL

JULY 10, 2014

Set up an alert using Mention that notifies me of any mentions (positive or negative) they might get across the internet. Blog eCommerce Resources Landing Pages Lead Generation' (competitors, window-gazers, people doing research, etc). Holy crap that’s a hard one to beat. — Jan Dobson (@mytruself) July 10, 2014.

Software Review 72

Software Review Lead Generation Design Campaign 72

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. It will put that data in Campaigns section of the Acquisition report.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 27, 2022

Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. Lead generation and account-based marketing (ABM) are demand generation strategies that work in opposite directions.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. Business As Usual.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. If you’ve been in business for any amount of time, you may well have heard the phrase, “the money is in the list.”. It’s also true.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Generating awareness through PPC. At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators.

Customer 140

Customer Marketing Social Media CPA 140