Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. Make your pages as lean as you can, especially campaign landing pages. Oh one more thing.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). I find this behavior to be a million times more useful than demographics or political leanings. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JUNE 2, 2022

The median figures for each strategy should give you an idea of which program to lean towards. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.

Customer 98

Customer Marketing Channel Acquisition 98

maplebutter.com

JANUARY 8, 2013

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc. Youre the man.

Technical Review 44

Technical Review Startup Cofounder Software Review 44