ConversionXL

JUNE 24, 2020

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. If you are a little bit tech savvy then go get REL Software's Web Link Validator, it's pretty good. If they are like every other company that obsesses with PPC and Yahoo! Don't be that person. Oh one more thing.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

JUNE 2, 2022

Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Tools for IP-targeted ads: MRP ; Terminus.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131

PPC Campaign Marketing Sales Cycle 131

maplebutter.com

JANUARY 8, 2013

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. How I can find the right investor (software)? We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60