Acquisition IPO PR Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.
Steve Blank
MARCH 18, 2011
Dot.com Bubble ( 1995-2000): “ Anything goes” as public markets clamor for ideas, vague promises of future growth, and IPOs happen absent regard for history or profitability. With Netscape’s IPO , there was suddenly a public market for companies with limited revenue and no profit. The New Bubble : (2011 – 2014): Here we go again…. (If
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Cracking the Code
NOVEMBER 10, 2009
While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
Cracking the Code
MARCH 10, 2008
Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. From our private investor experience, a breakeven in 1-2 year seems reasonable and if we look at Salesforce.com CAC ratio since its IPO, it is indeed within this 0.5-1 Impact of the recession on SaaS Sales&Marketing pr. ► 10/04 - 10/11. (2).
Cracking the Code
FEBRUARY 4, 2008
2007 was a turning point for the SaaS industry with the successful IPOs of NetSuite, SuccessFactors, DemandTec, Salary.com, Aprimo and Constant Contact. or What do I need to do to get ready for an IPO. Save Asia for post-IPO. Impact of the recession on SaaS Sales&Marketing pr. One Datacenter. ► 10/04 - 10/11. (2).
Cracking the Code
OCTOBER 10, 2008
Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.
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