Acquisition Lean PPC Sales Cycle 
ConversionXL
OCTOBER 13, 2015
In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. How does retention differ among different acquisition channels? Acquisition Efficiency. So PPC Hero looked at days to transaction for this segment: Image Source.
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. The median figures for each strategy should give you an idea of which program to lean towards. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.
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