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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Take Semrush, a platform for SEO, PPC, and content-related research. Fans of Vaynerchuk know he’s big on: Empathy; Wine; The New York Jets; NFTs; Underpriced attention. Empathy; Wine; The New York Jets; NFTs; Underpriced attention. Think more broadly about your audience’s interests and post content that relates.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. For the New York Times website I'll always be Direct traffic.

Analytics 122
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

As Ramli John notes: “If you’re a real estate agent in New York, you want to be building content showing you really know real estate in New York. Why would I buy real estate from someone who doesn’t know New York?”. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable.

Demand 91
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Strategy Roundtable For Entrepreneurs: Top 10 Vertical and Social Web Trends For The Decade

ReadWriteStart

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. As usual, then, I worked with three entrepreneurs working on specific businesses.

Vertical 115
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Ditto for one of my favorite hotels in New York, The Standard. I have a time-to-time relationship with their brand (whenever I have to visit New York). Acquisition is everything we do to attract traffic. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and.

Analytics 154
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Here are some questions to ask yourself… Do you know the value of a new customer? Are you aware of your cost per acquisition on other channels? PPC – 29.88%.