Acquisition Portfolio SEM SEO 
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Customer Acquisition. How many adds came through organic SEO? How many through SEM? SEO is seldom “free.”. Those two things together would lower your acquisition costs nearly in half to $6.11.
Both Sides of the Table
MARCH 25, 2016
Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.
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This is going to be BIG.
JULY 26, 2011
To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. In New York City, that just shouldn't happen.
Transformify
AUGUST 18, 2021
You need to be careful in choosing the website where you’ll build your portfolio because you might end up wasting time, effort, and money without getting any clients. Search Engine Optimization or SEO, SEM. Behance is Adobe’s portfolio website so it’s easy to miss this opportunity. Teaching and Tutoring.
Cracking the Code
OCTOBER 10, 2008
The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. upfront acquisition cost, making the CLTV equal to $2.5-$0.7= means a $0.7
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