Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. You goal is to get people to buy your Discover data warehouse product. Don't be that person.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. It’s a land-and-expand approach to lead nurturing: secure one account and use their advocacy to grow.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Let’s say your qualitative research says that concern about security is an issue. Add it as a variable. So get testing!

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. ad campaigns), it’s easy to see the revenue and ROAS for each campaign.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

NOVEMBER 17, 2022

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. The amount you pay for each click on a PPC ad. Customer acquisition cost (CAC).

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. They will show affection towards you. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JUNE 2, 2022

How LiveRamp drove over $50M in annual revenue from 15 target accounts. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads.

Marketing 100

Marketing Campaign Email Sales 100

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

SEPTEMBER 30, 2020

The interest in private browsing, VPNs, and secure browsers like Tor or Brave went from geeky to standard. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively. probability to convert, and predicted revenue from this session is $300.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Cost per acquisition (CPA).

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60