www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. If you have multiple versions of your product, how many are web vs. mobile? Those two things together would lower your acquisition costs nearly in half to $6.11.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

JANUARY 19, 2015

If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about?

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68