David Teten
SEPTEMBER 6, 2015
We never seek any rights to give Amex preferential treatment at the time of a potential acquisition. There is a possibility that Amex may explore acquisitions within the Amex Ventures portfolio, but those discussions will be on market terms similar to those with other potential acquirers.”. They invest alongside financial VCs.
Lightspeed Venture Partners
SEPTEMBER 21, 2013
These huge companies put pricing and margin pressure on the category, and about a year from the acquisition, Cisco shut down the Flip business altogether. Two doctor brothers have an alpha version of a mobile app to allow patients and doctors to communicate with each other securely, and for patients to find doctors through search.
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ConversionXL
MAY 27, 2022
More than half allocate most of their budget to securing leads. Manage a marketing budget that will drive the most qualified leads through paid programs such as content syndication, pay-per-click, and events. They know what their problem is, what’s needed to solve it, and what the best options are. And they put a lot of stock in them.
ConversionXL
JUNE 16, 2022
This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. To secure a sale, you have to show up where your audience is looking for information.
ConversionXL
OCTOBER 1, 2022
The parts of digital marketing we can track— email marketing , paid social, content syndication—are the tip of the iceberg. It’s easier to secure a budget from stakeholders if you can show the number of conversions from email marketing or display ad campaigns. This is what builds trust , attracts followers, and secures recommendations.
ConversionXL
MAY 27, 2022
They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. It’s a land-and-expand approach to lead nurturing: secure one account and use their advocacy to grow.
Duct Tape Marketing
NOVEMBER 1, 2017
I think a lot of that has to be hey, if we do this thing that we think will be more convenient, it will actually let us sell security systems, for example. The other one I’ll share with you, John, is just because acquisitions are huge in this whole thing, and we cover aero electronics in the book. They wanted to do a show daily.
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