Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 247

Customer Cloud EC2 Channel 247

VC Cafe

SEPTEMBER 27, 2010

A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. million to date and has managed to sign partnerships with some of the web’s leading video publishers. Below is a recap of some of September’s Israeli tech headlines: Investment rounds. more here and here ].

Software Review 138

Software Review Venture Capital Technical Review SEM 138

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Build A Great Web Experimentation & Testing Program. # " Or one of many such variations. Want to learn about testing?

Management 68

Management Analytics San Diego Web 68