Remove Advertising Remove Affiliate Remove CPA Remove Portfolio
article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Channel 161
article thumbnail

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more. Very nicely summarized above.

article thumbnail

12 Questions: Meet Pamela Harvey (USA)

crowdSPRING Blog

I am affiliated with local and not-so-local design firms on a contract basis, and also participate in direct-to-client projects. Actually that has a humorous “aside&# , because the title in my portfolio was labeled with the company name. I did change the title in my portfolio and all was well. But not so, graphic design.