Advertising Aggregator Distribution Green 
Startup Lessons Learned
AUGUST 24, 2009
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
SoCal CTO
NOVEMBER 11, 2009
I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again. Kudos, I'm in!
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Occam's Razor
AUGUST 12, 2013
MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).
Occam's Razor
JULY 1, 2013
" To think you just managed to get those little green bar's worth. Then the question becomes… where do you get this valuable orange-green graph? Traditional marketers (especially those that grew up with TV, billboards, or digital display advertising) try to solve for impressions. " Search Impression Share.
Occam's Razor
OCTOBER 14, 2014
… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.
Occam's Razor
AUGUST 9, 2016
The latter is particularly useful as an aggregated view for senior executives. What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? This report is the only place you can see distribution of days to purchase for Assisted Conversions. Take a break.
Occam's Razor
JULY 15, 2014
The VPs of Marketing, Advertising, Product, Public Relations, Human Resources etc., It will have an aggregated overview of performance at the aforementioned VP/EVP level (with some context about overall business performance). Along with other things in the layout, also notice the red minus icons and the green plus icons.
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