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Making Social Media Work For SMEs

YoungUpstarts

Reddington, president, FedEx Express Asia Pacific. Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5].

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook Advertising's Offline Impact. #5:

Metrics 165
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In the meantime, influencers can increase brand awareness for your business by publishing a review of your product on social media. Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products.

eCommerce 185
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Small Businesses A Great Fit For The New Nimble Marketplace

YoungUpstarts

There’s increasingly an omni-channel approach to purchasing. In fact, social media platforms like Facebook have become useful sources of product endorsements. We are now almost as likely to buy a product because of an online review or recommendation from someone within our social media circles as we are after seeing a TV ad(3).

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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

Nielsen Consumer Trust Index shows that 92% of buyers trust organic UGC than paid advertising or brand content. Thus, advertisers need a creatively good mixture of content types to find the right blend that helps brands’ marketing strategies succeed. Social media-fuelled the rise of the UGC.

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Guide to Create an Uber for Courier App

ReadWriteStart

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . Over the next five years, the Asia-Pacific region will witness – massive progress in courier delivery services due to huge investments made in micro fulfillment centers (MFCs) and smart warehouses.

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[Infographic] More Singaporeans Shopping Online To Save Time: PayPal

YoungUpstarts

. “Instead of shopping at overcrowded retail malls and battling carpark lines or MRT traffic, savvier and smarter Singaporean consumers are choosing to shop online and on mobile devices to simplify one of the craziest shopping seasons of the year,” says Klas Hesselman, Head of Marketing, Southeast Asia & India, PayPal.

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