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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

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Which Social Networks are for Entrepreneurs?

Startup Professionals Musings

Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene.

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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

In 2013, there were 909 million mobile gamers worldwide, nearly half of which resided in the Asia Pacific region, and 146 million of which came from North America. Suddenly, mobile gaming isn’t just for the anti-social, it’s for everyone. Here are just a few ways that might be manifested in 2015: More Brands Advertising.

Mobile 100
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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. The middle man is called an ad network. Usually, there’s a middle man involved. users in 2009.

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Are Facebook Investors Playing Russian Roulette?

crowdSPRING Blog

They can’t – certainly not based on Facebook’s current revenue opportunities. First , there’s a huge disconnect between Facebook’s user growth and potential revenue per user. That’s very healthy revenue, but significantly below the revenue needed to justify a 100 billion dollar valuation.

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[Singapore] Exploit Technologies To Collaborate With Asia News Network On Media Solutions

YoungUpstarts

As part of the agreement, Exploit Technologies will work together with ANN , a network of national daily newspapers published in Asian cities, on various initiatives covering joint technology development, exchange of technological information, as well as on marketing campaigns. Image credit: Exploit Technologies, A*STAR ].

Singapore 140
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

-Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010.