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Making Social Media Work For SMEs

YoungUpstarts

Reddington, president, FedEx Express Asia Pacific. Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5].

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
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Small Businesses A Great Fit For The New Nimble Marketplace

YoungUpstarts

In fact, social media platforms like Facebook have become useful sources of product endorsements. We are now almost as likely to buy a product because of an online review or recommendation from someone within our social media circles as we are after seeing a TV ad(3). Social Commerce. Omni-Channel Retailing.

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[Infographic] More Singaporeans Shopping Online To Save Time: PayPal

YoungUpstarts

. “Instead of shopping at overcrowded retail malls and battling carpark lines or MRT traffic, savvier and smarter Singaporean consumers are choosing to shop online and on mobile devices to simplify one of the craziest shopping seasons of the year,” says Klas Hesselman, Head of Marketing, Southeast Asia & India, PayPal.

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Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. The middle man is called an ad network. Usually, there’s a middle man involved. users in 2009.

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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

In 2013, there were 909 million mobile gamers worldwide, nearly half of which resided in the Asia Pacific region, and 146 million of which came from North America. Suddenly, mobile gaming isn’t just for the anti-social, it’s for everyone. Here are just a few ways that might be manifested in 2015: More Brands Advertising.

Mobile 100
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[Singapore][Event] ad:tech Singapore 2012 Shows Digital Future For Asia

YoungUpstarts

Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. Revolutionizing Communication With Digital Consumers Through Social.

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