Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. Driving huge audiences can be worth millions of dollars, that’s why. But it wasn’t to be.

SEM 379

SEM Viral Marketing Widget 379

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. So, do not be surprised if you come across a startup whose technology is now considered a trend in 2023.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

SEPTEMBER 17, 2013

So why is online video such an attractive market to build a startup? When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data).

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Cold calling.

Viral 120

Viral Lead Generation Customer SEM 120

Up and Running

JULY 10, 2017

You can have all traction in the world—acquire, activate, and retain users, but until your startup earns money, you are doing charity work, not running a business. Even if you are just starting to consider building a SaaS startup , you’ve probably used products with either freemium pricing or a free trial. Choose wisely.

Startup 110

Startup Non-Compete Viral Software Review 110

crowdSPRING Blog

DECEMBER 15, 2010

Small businesses and startups face many challenges when marketing their products and services. Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.

Lean 129

Lean Small Business Marketing Startup 129

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. You have traffic, and I pay for placement in front of your audience. In addition, display allows you to target niche audiences based on interests. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

JUNE 6, 2021

Since the internet is the dominant force in every industry, startups need to conquer many challenges to succeed these days. You need a business strategy for attracting the target audience and earning profit off of your consumer base. The next thing is to do some market research on your target audience.

Social Media 173

Social Media Audience Affiliate Startup 173

The Startup Magazine

JULY 28, 2023

Breaking it down into this 5-point strategy could help your startup business get ahead. It provides your business with unlimited potential to tap into endless audiences. If you go viral, your brand will soar. Don’t panic, you can outsource all the digital aspects of setting up your startup business online nowadays.

Marketing 104

Marketing Social Media Audience SEO 104

ConversionXL

MARCH 6, 2019

Video content allows advertisers to tell a more complex story than text or images alone. But LinkedIn owns the lucrative B2B audience. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. It also has high engagement rates.

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

MARCH 14, 2021

Startup companies face challenges that are different from those faced by established businesses, especially when it comes to marketing. One difference between marketing a startup and an established brand is that consumers are getting to know the brand story and the product simultaneously. Top 7 Marketing Tips for Startups.

Social Media 148

Social Media Marketing Public Relations Startup 148

ReadWriteStart

JULY 6, 2020

Here is guerrilla marketing — how to growth hack your startup. I know first hand how frustrating it can be for entrepreneurs who believe in their startup so strongly but are struggling to get the traction they need. Our team quickly realized we needed to do something extra to fast track this startup’s visibility.

Marketing 156

Marketing Startup Guerilla Canada 156

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Cold calling.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users."

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

SEPTEMBER 26, 2016

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. It was a viral hit. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. It was a viral hit. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

Overwhelming coverage of Apple’s new release has occurred yearly since they announced the first iPhone in 2007, and now some startups are using the inevitable #NewiPhone trending topic as a platform to launch their own media blitzes. It was a viral hit. Every viral marketing campaign needs a good landing page.

Viral 48

Viral Technical Review Startup Social Network 48

ConversionXL

FEBRUARY 3, 2022

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. SEO, email marketing, Facebook advertising). Airbnb learned its audience used Craigslist to list and search for accommodation. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Cold calling.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Brandanew

OCTOBER 14, 2016

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Your primary goal on Instagram is to engage with your existing audience while also growing the number of avid followers for your brand. Learn with our eCourse ! Use Proper Hashtags On Instagram.

Community 100

Community Social Media Nashville Philippines 100

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Meanwhile, in the advertising space….

Advertising 138

Advertising Video United States Syndicate 138

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.”

Partner 240

Partner New York City Cofounder Syndicate 240

The Startup Magazine

SEPTEMBER 2, 2021

Remember that a prime location is where you can attract your target audience , not just a heavily populated area. Share behind the scene work so engage the audience. Run targeted advertisements on Facebook and Instagram. Create a hashtag and have friendly competitions that help make it viral.

Social Media 154

Social Media Audience Viral Business Model 154

Startup Professionals Musings

APRIL 13, 2019

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 199

Social Media Media Analytics Viral 199

The Startup Magazine

JULY 18, 2017

Improvements like these delight the users and help the brand organically go viral at the same time. It’s critical to really understand your target audience and have them in mind every step of the way, designing an overall user experience that’s going to resonate with them and integrate with their lifestyle.

Design 62

Design Social Media Technical Review Forecast 62

Startup Professionals Musings

AUGUST 22, 2012

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 238

Social Media Media Cost Startup 238

thenextweb.com

OCTOBER 17, 2011

How to get beta signups for your startup in 9 steps. The important thing to remember is: Finding great beta testers is key to your startup’s success. Follow these steps below to get beta testers for your startup, all while building your brand. #1 1 A viral launch page. Latin America. Middle East. United States.

Social Media 67

Social Media Stealth India Startup 67

The Startup Magazine

FEBRUARY 21, 2019

Seeing ads regularly surge up on YouTube is just one example of how startups continually target students. College students are the desirable demographic for most startups, but why so? As a startup, it’s important to understand that and connect to this demographic. Brand loyalty is critical to a marketing strategy.

Affiliate 85

Affiliate Marketing Startup Social Media 85

ConversionXL

NOVEMBER 5, 2015

How many businesses can afford to take away $50k from their online advertising channels to grow their email database? Launch a viral competition. A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral. in just over a month.

Database 48

Database Email Viral Campaign 48

YoungUpstarts

OCTOBER 16, 2017

Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product.

Flash 162

Flash Marketing Stealth Social Media 162

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. a cutting-edge technology that no on else offers? The answers to these questions will drive your pricing strategy. Photo: Dave77459.

Marketing 84

Marketing Startup Viral Small Business 84

The Startup Magazine

SEPTEMBER 30, 2018

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. One of the biggest advantages that social media offers is you can reach a lot of audiences and increase your sales without spending a lot of money. What is their job title?

Social Media 96

Social Media Media Sales Audience 96

Startup Professionals Musings

APRIL 9, 2017

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 166

Social Media Media Cost Analytics 166

Austin Startup

FEBRUARY 9, 2019

As I mentioned at the beginning of this series/ebook, over the years I’ve noticed that I tend to frequently share certain Lucky7 posts with entrepreneurs we’ve backed , team members at data.world, or other startup investors I know. For the thirteenth selection of The Entrepreneur’s Essentials, I’m reflecting on startup launches.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Startup Professionals Musings

OCTOBER 2, 2013

As with many startup activities, you only have one chance for a great first impression. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 252

Social Media Media Entrepreneur Metrics 252