Advertising Bootstrapping Software Review Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". "A We're going to get reviews on blogs.".
Up and Running
JULY 10, 2017
You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. We run into this kind of software services every day—Google, Youtube, Instagram, and so on. Duolingo lingot store. Free with ads.
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Software By Rob
FEBRUARY 2, 2011
Aside from the weekly trough on Saturday there is very little fluctuation month to month (what can I say, I guess reading Software by Rob is not everyone’s favorite Saturday night activity). Using this observation we can classify traffic sources into one of three groups: Zero Half-life - Any kind of advertising.
Up and Running
MAY 23, 2016
Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea.
ConversionXL
NOVEMBER 6, 2019
An engineer by training, Founder and CEO Larry Gadea built the MVP of Envoy’s first product, Visitors, by himself using only free versions of software. “I Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company.
ConversionXL
NOVEMBER 6, 2019
An engineer by training, Founder and CEO Larry Gadea built the MVP of Envoy’s first product, Visitors, by himself using only free versions of software. “I Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Or content marketing.
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