Startup Professionals Musings

MARCH 20, 2020

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

YoungUpstarts

OCTOBER 27, 2018

For the marketing manager of a startup, it’s a struggle to make your logo stand out. Good quality tote bags will continue to advertise your company for years after you hand them out. Logo stickers form the backbone of any solid guerilla marketing campaign. A strong brand identity can help attract curious customers.

Customer 166

Customer Guerilla Social Media Viral 166

Up and Running

SEPTEMBER 8, 2016

Invest in printed marketing materials. Open shop (perhaps metaphorically speaking), and market your business. Create a marketing plan. Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Start doing guerilla marketing. Box address. Network, a lot!

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

YoungUpstarts

OCTOBER 16, 2017

New businesses are usually strapped for cash, which means that they don’t have enough money for costly marketing strategies. Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. Flash mobs.

Flash 162

Flash Marketing Stealth Social Media 162

Startup Professionals Musings

SEPTEMBER 26, 2014

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

crowdSPRING Blog

SEPTEMBER 13, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The Obama campaign and viral video. Yes we can!

Viral 107

Viral Campaign Small Business Guerilla 107

Startup Professionals Musings

MARCH 3, 2018

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Up and Running

APRIL 5, 2016

Start building your social media campaign in advance. For one of our restaurant clients, we planned an online social campaign, teasing the opening and showcasing the unique atmosphere and food,” says Erin Pearlman, Communications Coordinator for Appleton Creative, Inc. Don’t forget paid advertising. Get in early.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

Early Growth Financial Services

DECEMBER 13, 2012

Originally published in Business on Main Everybody talks about online advertising—but traditional marketing still makes it into most company budgets. So, if companies are still investing in traditional marketing, what are they investing in, and why?

Marketing 53

Marketing Campaign Advertising Entrepreneur 53

ConversionXL

AUGUST 4, 2020

After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. Marketing team. What’s the overall marketing strategy and plan? What campaigns and initiatives do you use at different stages of the customer lifecycle (e.g., Product team.

SQL 117

SQL Software Review Agile Metrics 117

BeyondVC

JUNE 2, 2004

Today it is a multi-billion market. We are not throwing money away on stupid advertising campaigns. The smart and seasoned entrepreneurs now have more outlets for guerilla marketing (blogger community is a new and great one). Paid search didn’t exist years ago. Well, many early entrepreneurs did fail.

Web 60

Web XML Guerilla RSS 60