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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And then what you mentioned is that Google's more of an advertising business than they are a search business. But they don't want to change if they don't have to because it could end up affecting their advertising revenue. So they're not going to change anything if they can't figure out how to put ads on it full stop.

SEO 68
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How we can fix online video advertising’s weakest links

The Next Web

Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Regardless of its sources, this kind of growth is great news for the entire online video ecosystem, including owners, publishers, advertisers and video related startups. A revolution!

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing. podcast directories) pick up and syndicate your podcasts for free via RSS feeds. Take some time to comparison shop.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns.

Demand 95
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 36
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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?

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5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is. Kiara believes that every marketing and PR campaign could be spiced up greatly with quality content. photo credit PicJumbo.

PR 28