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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web?

Web 164
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting.

Analytics 248
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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

To greet renters and hand over the keys, Hertz sometimes hires a stand-in through TaskRabbit, a Web-based company that matches time-deprived people in need of temporary assistants with freelance errand runners who have passed criminal background checks and are looking for extra income. Advertisement. Most Popular. Contact Us.

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[Review] Uprising

YoungUpstarts

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Invent ownable media in online and offline channels to continue the conversation.

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Is Twitter Really Any Good for Brand Advertisers?

Rob Go

As LinkedIn , Zynga , Groupon and other Web 2.0 This naturally leads people to speculate on the still private financials of other Web 2.0 For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119
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Startup Strategy Roundtable: African Tech Entrepreneurs Emerging

ReadWriteStart

an advertising and mobile services company that has subscribers and vendors as customers. Subscribers opt-in to receive advertising specials based on their interests, like coupons, special offers, etc. He launched last week, and through Google and Facebook advertising he has acquired 1,800 subscribers so far.

Tanzania 128