Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He does think there are opportunities in vertical search.

Vertical 265

Vertical Curation Boston Burn Rate 265

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. This happens in advertising all the time. It was 2003. Marketing automation (as we know it today) was just born.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. It’s no joke that your users are your best advertisers.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. Advertising is becoming less cost effective as audience attention fragments. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. Be brand leader in the category.

Australia 93

Australia Distribution Asia Channel 93

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

OCTOBER 14, 2014

Finally, one small bonus, if you are amongst the absolutely most sophisticated Analysts/Marketers in the world, you'll create desired targets for your Assisted Conversion performance… Most companies continue to use the awful last-click attribution model (see more: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models ).

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

AUGUST 25, 2022

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. It doesn't have to just be a vertical.

Marketing 83

Marketing Framework Vertical SEO 83

Duct Tape Marketing

FEBRUARY 16, 2022

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client or range of clients. It doesn't have to just be a vertical.

Framework 79

Framework Vertical Hosting Networking 79

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. Think; custom stock photography. That will give you your overall CPE, which you should use as a benchmark moving forward.

Software 49

Software Marketing Entrepreneur North America 49

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration. Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

Rob Go

JANUARY 21, 2016

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). Convenience tends to be an area where incumbents struggle, especially when convenience is tied to new forms of distribution. Why Convenience is Better.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

pandodaily.com

JULY 18, 2012

Ultimately, we each had a lot of domain experience in different content verticals and wanted to build the ultimate places we could work every day putting that experience to work. TastemakerX was the company Ruxin was born to build– that every hobby, obsession and savvy career move has unknowingly conspired to positioned him to create.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

Small Business Force

MARCH 8, 2013

Net, net, strategic partnerships , whether to expand sales channels in specific vertical or geographic markets, or to expand product offerings, or joint development of new products, enable entrepreneurs to add resources while conserving capital.In effect, each company brings something the other lacks or wants. You get what you give!

Partner 37

Partner Small Business .Net Vertical 37

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel.

Lean 260

Lean Silicon Valley Startup RSS 260

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

Marketing 100

Marketing Campaign Email Sales 100

Startup Professionals Musings

MAY 1, 2012

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Develop new channels? A formal customer relations program is the first step.

Vertical 223

Vertical Distribution Leadership Programming 223

Startup Professionals Musings

FEBRUARY 22, 2011

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Develop new channels? A formal customer relations program is the first step.

Startup 233

Startup Leadership Vertical Distribution 233

Startup Professionals Musings

FEBRUARY 17, 2010

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. Develop new channels? A formal customer relations program is the first step.

Leadership 224

Leadership Vertical Distribution Programming 224

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. This execution was actually presented in the board room by executives who thought it was a genuine advertisement by them. But it’s here to stay and is about to replace the 200 year anomaly of the industrial era.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

Both Sides of the Table

JANUARY 13, 2016

In the online world the ecosystem is being fragmented into those that primarily produce content (Mitu, Vice, BuzzFeed) and those who primarily distribute it: YouTube, Amazon, Netflix, Yahoo!, And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. AOL and the like. ESPN in sports.

Vertical 150

Vertical Video South America Los Angeles 150

VC Cafe

APRIL 15, 2024

Initially, many publishers were slow to recognize the internet’s impact on their business model as distribution and the classifieds and ad worlds split – or what Ben Thompson calls the “ Great Unbundling ”. The creation of content, but especially the sharing of content became a zero cost game. What do you think?

Generative AI 142

Generative AI Media Artificial Inteligence Vertical 142

marketingland.com

JULY 11, 2012

Display Advertising |. Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Confirmed: Yahoo, Facebook Settle Patent Dispute, Announce Ad & Distribution Partnership. Advertise With Us. About | Contact | Privacy | Advertise.

Email 49

Email Mobile SEO Search 49

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Identify the impact on your display advertising campaigns. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. . + Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. A few years ago Jonah acquired Ze Frank’s video production company and the two of them have really built an enormous video production & distribution business.

Media 210

Media Los Angeles Russia Viral 210