Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group. Two paragraphs, Five bullets.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

Duct Tape Marketing

SEPTEMBER 8, 2017

Yet, one assured method exists to generate lots of buzz about your business and advertising. This is the case when advertising defeats its own object, despite allowing you to learn from mistakes, draw out a lesson, and get feet under your table. Link product to a high-involvement issue. Information market leadership.

Conversion 55

Conversion Advertising Audience Social Media 55

crowdSPRING Blog

JANUARY 26, 2010

A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. Many have written about the changing landscape of advertising and the increasing focus by many brands on online marketing (compared to print, television and radio advertising).

Naming 123

Naming Social Media Advertising Small Business 123

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163