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[Interview] RIM Eyes Southeast Asia’s Developer Scene

YoungUpstarts

During the recent launch of Blackberry 7 OS in Singapore, Research In Motion (RIM) executives had shared that Southeast Asia was a potential hotbed of application developers with whom they were keen to work with. What are the key opportunities for developers to develop on the Blackberry OS platform?

Developer 207
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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

We suggest you to follow Social Media Examiner on your favorite social channel, as it delivers digital marketing news on Facebook , LinkedIn , YouTube , Twitter, and Pinterest every day. It is a platform where you can hire freelance writers from Singapore. 2: markonmag. In case you haven’t heard it yet, content is king. 8: Digiday.

Marketing 206
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[Review] YOUtility

YoungUpstarts

This can be served through mobile friendly content and apps, especially in Asia with some 2.9 billion mobile subscriptions (compared to 969 million in the Americas). Discerning what the best channel and mode of delivering useful content would be. Mapping Customer Needs to Useful Marketing. Insourcing Youtility.

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[Review] Twitter Is Not A Strategy

YoungUpstarts

I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. This mission transcends advertising and is experienced by how every piece of information generated by an online search is “associated with the warm glow of Google”.

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[Review] Taking Down Goliath

YoungUpstarts

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. Next, the book digs into the different digital advertising options. Digital Display Advertising.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Weve had people from Australia and Singapore. Advertisement.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

It took a sixteen hour direct flight to Singapore for the squiggly sketch to come to life – where else, in PowerPoint! Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. You can see the company’s marketing strategy spans television and other offline advertising, including retail.