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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. OTHER DEALS: 1. Total raised: $29.5mm.

Partner 240
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How marketers can build thought leadership

The Next Web

Innovations in social media and mobile have cultivated an ongoing dialogue and education between consumers and businesses. Since the marketing industry is so vast, there are many areas of expertise that a professional can become familiar with and really own—like wearable tech, social media marketing, mobile advertising and more.

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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

Today Evangelos invests in early- and growth-stage companies focusing on the enterprise in the areas of data and analytics, SaaS applications, and mobility. It included things like advertising, marketing analytics, cyber security. We started to do that in the advertising space first. There were things like drones in there.

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. Have an account?

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37
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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. Others follow independent financial lead investors and most require that independent investors be part of the syndicate. Mari Holds a B.A. They invest alongside financial VCs. Some corporate funds now lead rounds.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a pure advertising platform (like every site on the world). How to measure (success)?

Analytics 149