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Go global or grow local? The Kiwi startup quandary

NZ Entrepreneur

Motivated to find a way to help students reduce costs, Yoo worked with advertisers to subsidise student printing. The study revealed that if Niesh first targets growth domestically in New Zealand, they will be better able to replicate their model in overseas markets and have appropriate growth strategies.

Global 50
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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

Nielsen Consumer Trust Index shows that 92% of buyers trust organic UGC than paid advertising or brand content. Thus, advertisers need a creatively good mixture of content types to find the right blend that helps brands’ marketing strategies succeed. Social media-fuelled the rise of the UGC.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a social network (like Facebook). From Hannah Hart to Emily Graslie. They do TV?

Analytics 149
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Sales Strategy for the new financial year – Three key things every business owner must do

NZ Entrepreneur

With an early Easter this year, March in New Zealand now has the same number of business days as that short month February! Even if you didn’t, this new financial year has new opportunities. Anybody still showing signs of business life needs to become your top priority: Who’s still advertising?

Sales 110
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How HTML5 Is Aiding in Cross-Platform Development

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

While relatively popular in Australia, New Zealand, and the U.K., NameCheckr : What’s great about NameCheckr is that in addition to automatically looking up available domain names associated with your chosen business name, it checks a ton of relevant social platforms, from Facebook to Youtube to see if the name is available there.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.