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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Gilt Group is currently the largest private sale web site in US. Configurable from desktop-based web-based UI. Time will tell. Total raised: $29.5mm.

Partner 240
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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. The goal is to provide web users with content that they want to consume, often for informational or entertainment purposes. Tap Into New Platforms and Channels.

Marketing 194
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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke.

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How marketers can build thought leadership

The Next Web

Since the marketing industry is so vast, there are many areas of expertise that a professional can become familiar with and really own—like wearable tech, social media marketing, mobile advertising and more. What tactics and strategies have you found helpful when it comes to growing your personal brand?

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a pure advertising platform (like every site on the world). How to measure (success)?

Analytics 149
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Account-Based Marketing Software & Tools

ConversionXL

That means it can target advertisements to people in specific companies. The ROI you get from tightly targeted advertising also depends on your ad spend. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Still, it highlights its strength as an “account-based advertising” tool.