Remove Advertising Remove Cofounder Remove Customer Development Remove IPO
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Is the Lean Startup Dead?

Steve Blank

Jeff Katzenberg has a great track record – head of the studio at Paramount, chairman of Disney Studios, co-founder of DreamWorks and now chairman of NewTV. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits.

Lean 335
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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

He’s considering making me the permanent co-host so if you enjoy any of this episode or want to see me on the show on a more regular basis please Tweet @jason and let him know (he asked for direct feedback). I think the best solution for the social networking era is “in-stream&# advertising. But I made it for a reason.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order?

Demand 167
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. Seth Godin: How often should you publish?

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Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

Customer development. For those interested in getting started with agile or customer development, I thought Id include a few links. For customer development, start with Steves book The Four Steps to the Epiphany or take a look at his recent Entrepreneurial Thought Leader Lecture.

Lean 102
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Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development?

Agile 76