Advertising, Continuous Deployment, Design and Programming

Twitter Link Roundup #113 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

DECEMBER 8, 2011

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Design for Continuous Deployment – [link]. 40 Quality Photoshop UI Design Tutorials – [link]. A Look Inside Mobile Design Patterns – [link].

Social Media

Social Media Small Business Design Media

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. for Harvard Business Revie.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

They take things like unit testing, design documents and code reviews more seriously than any other company Ive even heard about. You dont need "war team meetings," and you dont need status reports I even believe in doing launches on a continuous basis (see continuous ship ). Case Study: Continuous deployment makes releases n.

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. Case Study: Continuous deployment makes releases n.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

My path to lean startups began with Kent Beck and extreme programming. The best resources there are his book Extreme Programming Explained: Embrace Change and the gentle introduction at extremeprogramming.org. Tech entrepreneurs rapidly discover that programming is meaningless when not anchored to customers’ needs.

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

This is a self-published book, originally designed as a companion to Steves class at Berkeleys Haas school of business. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

Customer Development

Customer Development Developer San Francisco Customer

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

What will be covered in the full-day program? Unlike other incubator-led programs, this workshop is open to anyone who wants to learn, and it does not require companies take investment or give out equity. Case Study: Continuous deployment makes releases n. You can register for both dates on the new official signup page.

Lean

Lean San Francisco Continuous Deployment Software Review

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

When I was working my first programming jobs, I was introduced to the following maxim: "time, quality, money - pick two." When I first encountered agile software techniques, in the form of extreme programming , I thought I had found the answer. Whats wrong with this picture? And why is the engineering manager suffering so badly?

Software Review

Software Review Engineer Management Technical Review

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Continuous Deployment Lean DC

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Case Study: Continuous deployment makes releases n. for Harvard Business Revie.

Advertising

Advertising San Francisco Media Continuous Deployment

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

Just like in the world of startups, we can start to use micro-scale pilot programs, executed in lean fashion, to gather real facts for making ROI decisions about new project investment. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. Eric, First of all, great post.

San Francisco

San Francisco Lean Technical Review Distribution

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. Is it that they act as free advertising for our premium product? Free as inventory.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Analytics Continuous Deployment

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

I am so sick of your tweets it's advertising 24/7. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment Agile

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

This is precisely the dilemma that the doctrine of minimum viable product is designed to solve. When people start using quality, reliability, or design as an excuse to delay, it used to make me nervous, even when these suggestions were well intentioned. Freemium or subscription or advertising? And it’s really hard.

San Francisco

San Francisco Lean Continuous Deployment Software Review

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer

Customer San Francisco Viral Lean

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

If done right, a programming interview serves two purposes simultaneously. For software engineers, I think this absolutely has to be a programming problem solved on a whiteboard. My technique is to structure a technical interview around an in-depth programming and problem-solving exercise. Have you tried it?

San Francisco

San Francisco Lean Agile Java

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Lean Continuous Deployment DC

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

These problems can be anything: development mistakes, site outages, marketing program failures, or even internal missed schedules. I pick that example on purpose, for two reasons: 1) most of the companies I work with deal with this problem and yet 2) almost none of them have any kind of training program in place for new employees.

San Francisco

San Francisco Lean Technical Review Software Review

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

We had a great on-boarding process, complete with a mentoring program and a syllabus of key ideas to be covered. We didnt start with a great program like that, nor did we spend a lot of time all at once investing in it. It seems your cluster architecture is one of the key architectural constraints making continuous deployment possible.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Case Study: Continuous deployment makes releases n. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

I have wrestled with the way that companies use the "beta" designation to create an ostensible reason for a particular date being their "launch", even though the product has been publicly available for months. Case Study: Continuous deployment makes releases n. March 13, 2009 8:51 PM Chris Lunt said. Thats how to "launch".

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down?

Metrics

Metrics San Francisco Lean Viral

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? My point is that this article does not contain the kind of information we’d need to draw reasonable inferences, which is by design. But is that true? But is that true?

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

Doing in-depth customer research, with long questionnaires with detailed demographic and psychograpic breakdowns, is very helpful for long-range planning, interaction design and, most importantly, creating customer archetypes. Designing the survey The NPS question itself (again, "How likely are you to recommend X to a friend or colleague?")

.Net

.Net Operations San Francisco Lean

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

(a guide for hackers) (This post was inspired by a conversation with Nivi from Venture Hacks , but is otherwise not his fault) There has been a proliferation of frameworks and metaphors lately that are designed to help startups avoid the all-too-common fatal mistake of failing to find a market. So imagine youre applying for a programming job.

San Francisco

San Francisco Continuous Deployment Ruby Lean

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

Kent Beck keynote, "To Agility, and Beyond" Six streaming locations Interviews ► March (7) New conference website, speakers, agenda Two new scholarship programs for lean startups Speed up or slow down? Case Study: Continuous deployment makes releases n. Getting educated about advertising, agencies, and.

Campaign

Campaign San Francisco Lean Agile

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. or their privileging of only certain designers featured in Showcase and promos. I cannot sink any more money into a program that is still having community problems. No of course not.

Community

Community Management Lean Software Review

StartUpRoar

Twitter Link Roundup #113 – Small Business, Social Media, Design, Copywriting, Marketing And More

Lessons Learned: The three drivers of growth for your business.

Trending Sources

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: Using AdWords to assess demand for your new.

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: What is customer development?

The Lean Startup Workshop - now an O'Reilly Master Class

Lessons Learned: The engineering manager's lament

Lessons Learned: ScienceDaily: Corporate culture is most important.

Getting educated about advertising, agencies, and media buyers

Marching through quicksand

Lo, my 2295 subscribers, who are you?

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Case Study: SlideShare goes freemium

Pivot, don't jump to a new vision

Good enough never is (or is it?)

Business ecology and the four customer currencies

Lessons Learned: The ABCDEF's of conducting a technical interview

Lo, my 1032 subscribers, who are you?

How to conduct a Five Whys root cause analysis

Lessons Learned: Where did Silicon Valley come from?

Lessons Learned: Five Whys

Lessons Learned: SEM on five dollars a day

Lessons Learned: Don't launch

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: The metrics and levers of engagement.

The Superbowl ad test

Lessons Learned: Net Promoter Score: an operational tool to.

Lessons Learned: What is a market? (a guide for hackers)

Learning from Obama: maneuver warfare on the campaign trail

The cardinal sin of community management

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