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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

Demand 167
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

All of the incentives described in the article focus on making it easy and highly desirable to launch your product: [He] claimed that launching projects is the natural state that Googles internal ecosystem tends towards, and its because they pump so much energy into pointing people in that direction. Focus on launching.

Agile 76
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Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Combined with the technology trends above, it also enables rapid deployment strategies like just-in-time scalability.

Lean 102
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Lessons Learned: What is customer development?

Startup Lessons Learned

When we build products, we use a methodology. We know some products succeed and others fail, but the reasons are complex and the unpredictable. a roadmap for how to get to Product/Market Fit." The theory of Product/Market Fit is one key component of customer development, and I highly recommend Marcs essay on that topic.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

If you dont have customers, a product, investors, or a board of directors, you can pretty much stay focused on just one thing at a time. Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. Case Study: Continuous deployment makes releases n.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.