Agile VC

APRIL 17, 2011

How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). lead gen) and advertising revenue from both of these companies. AdSense and other Google advertising accounted for 7.7%

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Agile VC

FEBRUARY 2, 2012

How They Make Money : Facebook’s primary revenue stream is of course selling advertising on Facebook.com, which in total accounts for 85% of revenue. Facebook’s ad revenue is pure… after the cost of running the site is factored in, the rest just drops straight to the bottom line. That’s the capex (e.g.

IPO 100

IPO South Korea Venezuela Revenue 100

Agile VC

AUGUST 12, 2011

3) Repeatable, cost effective customer acquisition – Nothing whets a Series A investor’s appetite like a startup that’s shown $1 of incremental marketing spend will yield $2-3 of gross margin. If Google just announced an initiative in your market segment, that’s probably good validation.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113