Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. If you ever get into PPC, make sure you spend ample time studying quality material discussing what it is and how to execute it effectively. This was a huge risk.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

searchengineland.com

MAY 30, 2012

For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. 8 Features Advertisers Really Need From Google AdWords. Advertise With Us.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

SEPTEMBER 17, 2019

From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. Ease of implementation.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. If there’s a cost associated with running a campaign (i.e.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

FEBRUARY 3, 2017

An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via PPC – 29.88%. CPA / Sub-Affiliate.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Is an average cost of 50 cents per conversion high or low? But is one better than the other?

PPC 48

PPC Software Review Campaign Analytics 48