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How we can fix online video advertising’s weakest links

The Next Web

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Meanwhile, in the advertising space….

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. Sign in with Facebook or Twitter to get started! Reproduction without explicit permission is prohibited. startupcto

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), It is a pure advertising platform (like every site on the world). They do TV?

Analytics 149
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What Kind of Workspace Is Best For Your Startup?

mashable.com

The cost is much lower than traditional office space, and you have access to a lot of resources — conference room, printers, scanners, Wi-Fi, snacks, coffees — that you’d otherwise have to pay for all by yourself. . Otherwise, you can do the build-out and eat the costs.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. Nearly all of your costs will be headcount, primarily in the engineering department. Sign in with Facebook or Twitter to get started!

Startup 79
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How to Pick the Right Name for Your Business

mashable.com

A year ago I was involved in setting up a new social media marketing company and I wanted a name that was simple descriptive, easy to remember and wasn’t going to cost a fortune. Advertising. viral video. Global Syndication Partners. Ended up buying cheaply [link]. Jobs by Simply Hired. Back to top. Blogger Lists.

Naming 97
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4 Considerations for Expanding Your Startup to International Markets

mashable.com

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. To that end, companies will offer enterprise-ready software that comes with additional features, services and support.

France 77