ConversionXL

SEPTEMBER 17, 2019

Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. The features are similar.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Or we could not.)

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Aymeric Gaurat-Apelli

JUNE 9, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags advertising , google adwords How to get cheap and targeted paid traffic?

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags advertising , google adwords How to get cheap and targeted paid traffic?

Norway 28

Norway South Africa Finland Ruby 28

Hearpreneur

SEPTEMBER 16, 2015

Ori had been working in advertising for 7 years but had been waiting to find the right start-up opportunity. After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. A mutual friend connected me in San Francisco with Ori in New York. 12 – A Friend Helped.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign.

Web 87

Web CPA Analytics Affiliate 87