Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 30, 2013

That could possibly be considered advertising. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. If you need more proof, just see how poorly advertising performs on these platforms.).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Hearpreneur

JULY 5, 2023

For example, the videos we post that show behind-the-scenes actually drive more traffic to the site than ones where we specifically advertise products. For example, we have videos on how specific industries, recruiting, eCommerce, and Real estate can use our tool for extracting data in bulk. Thanks to Chris Gerbig, Pink Lily ! #6-

Entrepreneur 103

Entrepreneur Audience PPC Campaign 103

ConversionXL

MARCH 3, 2016

That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. What this report will tell you: If you’re running an eCommerce site, this report is essential for day-to-day use. PPC Custom Reports. PPC Keywords.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 11, 2015

It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. You can use the same process, for your hardcore ecommerce money making venture, to identify actionable insights. All you people (like me) with non-ecommerce websites, hang in there. We'll come back to it.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

APRIL 23, 2012

This metric has been in every tool since we started torturing web server logs to measure hits (!). Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. The web is littered with examples of this awfulness. Page Views vs. Visitor Loyalty.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JUNE 24, 2020

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works. Click farms.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 The quest for a "single source of the truth" on the web is futile.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time. 1 Search Results Ranking = SEO Success.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Tough metrics. Smart metrics. So on, and so forth.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

FEBRUARY 18, 2016

Next, you’ll set up a container, which can either be web, iOD or Android. Click “Enable Display Advertising Features” if you plan to use Google’s remarketing features. Going forward, let’s assume you run an eCommerce site. How to Integrate PPC Efforts. You can even break it down by blog post.

Management 48

Management Analytics Software Review Metrics 48

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. We, we need a team of, you know, YouTube, you know, averages experts or social advertising experts. You could be a really great, like e-com web dev shop and say, okay, we need performance marketing to drive eCommerce leads to our clients.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011?

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Web Analytics 2.0

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. s web master resources.] Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Once you’ve done that, you’ll want to activate Ecommerce and/or Site Search, authorize any Google products you have linked and that’s it.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. Most marketers follow this approach—simply use the name of the internal campaign of your marketing or advertisement platform as the value for utm_campaign: Pros of the tactical approach. But identification is not organization.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JULY 19, 2013

An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. Special Free Shipping Days ( Fossil , Levi’s ).

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

JULY 15, 2014

screenshot of Internet Advertising Bureau UK Slideshare. According to a study done by PwC and Internet Advertising Bureau UK , online affiliate marketing revenue has grown from £8 Billion in extra revenue for merchants in 2012 to £13 billion (that’s around $13.7 If you have a “money back” guarantee, then after that period is over.

Affiliate 111

Affiliate Programming Marketing Software Review 111

ConversionXL

APRIL 14, 2016

47% of people expect a web page to load in 2 seconds or less.”. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Attention and desire speak to the heart. Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. What can it offer your analytics team ?

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MAY 22, 2014

These will be living documents that will include some of the best resources from here on ConversionXL and around the web. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market.

Software Review 116

Software Review PPC Analytics Search 116