Profit Per Impression - The Most Important Number in Your Business
Growthink Blog
MARCH 13, 2012
I've spent years starting and growing my own companies and helping thousands of entrepreneurs do the same. Your competitor was selling a $500 widget, and the average purchaser bought 1.5 Your competitor's profit margin on each widget is 30%. Except, let's assume that you still charged the same $500 per widget.
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