Advertising, France, Product and Product Development

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

You get increasing growth by optimizing the viral loop , and you get revenue as a side-effect, assuming you have even the most anemic monetization scheme baked into your product. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. He has a good team, and theyve shipped a working product to many customers.

Software Review

Software Review Engineer Management Technical Review

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. We know some products succeed and others fail, but the reasons are complex and the unpredictable. a roadmap for how to get to Product/Market Fit." Whats wrong with this picture?

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Customer development. Getting educated about advertising, agencies, and. Im sure youve noticed this yourself.

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

If you dont have customers, a product, investors, or a board of directors, you can pretty much stay focused on just one thing at a time. Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. Getting educated about advertising, agencies, and.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

All of the incentives described in the article focus on making it easy and highly desirable to launch your product: [He] claimed that launching projects is the natural state that Googles internal ecosystem tends towards, and its because they pump so much energy into pointing people in that direction. Focus on launching.

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

I believe its important that product teams be cross-functional, no matter what other job function the product champion does. At IMVU , we called this person a Producer (revealing our games background); in Scrum , they are called the Product Owner. about what their function needs to do to fully support the product.

San Francisco

San Francisco Continuous Deployment Lean DC

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. Getting educated about advertising, agencies, and. At first glance, this makes a lot of sense.

Advertising

Advertising San Francisco Media Continuous Deployment

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Through case studies, exercises, and discussions, Eric Ries will guide entrepreneurs of all stripes through the key areas that determine success for startups: product, engineering, QA, marketing, and business strategy. This workshop presents a new methodology that will allow you to bring new products -- and companies -- to life.

Lean

Lean San Francisco Continuous Deployment Software Review

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

And once you have a relationship with an author, musician, or journalist, it will be quite easy for them to offer new products and services – and for you to give them feedback that helps them shape ever more interesting (and ever more profitable) offerings. There are too many products clamoring for attention. Is that a lot?

San Francisco

San Francisco Lean Technical Review Distribution

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

Every product ultimately is satisfying a need in the customers who buy it or use it. Products that dont solve satisfy any need for any customers tend to die out quickly. The more painful curse for startups is the product that satisfies a need or solves a problem - but that problem is not very important. Thats an early adopter.

San Francisco

San Francisco Lean Continuous Deployment DC

The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

AUGUST 11, 2016

It will be for a brand peddling a product or service and it will claim the highest of quality for said product or service. Reynolds Wrap didn’t spend money on advertisements, better shelf placement, new slogans, or new product development.

United Arab Emirates

United Arab Emirates Social Media Redemption United Kingdom

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. Is it that they act as free advertising for our premium product?

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action. If your company is using minimum viable product , you’ve probably said the same thing yourself. But I have decided to make an exception today, for two reasons.

San Francisco

San Francisco Lean Analytics Continuous Deployment

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. This is precisely the dilemma that the doctrine of minimum viable product is designed to solve.

San Francisco

San Francisco Lean Continuous Deployment Software Review

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. At IMVU , most of them thought our product was ridiculous at best; hopeless at worst. Still, a startup product development team is a service organization.

San Francisco

San Francisco Lean Agile Java

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

This wasnt an education product - it was a pretty surprising group to find using it. What all these teachers had in common were two things: they were technology early adopters that were willing to take a chance on a new software product, and they all had similar problems organizing their classes and students.

San Francisco

San Francisco Lean Continuous Deployment DC

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

Five Why’s rarely works for general abstract problems like “our product is buggy&# or “our team moves too slow.&# The net effect of all this was to make new engineers incredibly productive right away – in most cases, we’d have them deliver code to production on their very first day.

San Francisco

San Francisco Lean Technical Review Software Review

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. Let’s look at some examples: In a traditional business, customers pay money for a physical artifact (a product) or a service.

Customer

Customer San Francisco Viral Lean

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

Hewlett and David Packard, who in 1938 began developing their first product, an audio oscillator, in this garage. Getting educated about advertising, agencies, and. The first two students to follow his advice were William R. Location: 367 Addison Ave, Palo Alto November 11, 2008 11:43 PM Eric said.

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

As Steve writes in the Four Steps to the Epiphany , we always seek to find a market for the product as currently specified , not conduct a focus group to tell us what the spec should be. It gave the whole company license to go heads-down building product as fast as possible during the development cycle, acting as a solution team should.

San Francisco

San Francisco Lean Continuous Deployment Agile

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? In a mature company with a mature product, the goal is to pay for lots of people to come to your website. SEM is a simple idea. chatted once?

SEM

SEM San Francisco Lean Continuous Deployment

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

Lessons Learned by Eric Ries Thursday, November 13, 2008 Five Whys Taiichi Ohno was one of the inventors of the Toyota Production System. His book Toyota Production System: Beyond Large-Scale Production is a fascinating read, even though its decidedly non-practical. Each five whys email is a teaching document. and so forth.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Establish credibility with potential partners.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

But they are often counter-productive when placed in a management role for other kinds of work. Successful products and features have a natural lifecycle. The problem is that people who were essential to the product in a previous phase can get carried along and find themselves stuck downstream.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

These decisions are critical to the success of any high-engagement product, and they take place entirely inside the minds of customers. Its the ultimate high-engagement product. But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. Impressive.

Metrics

Metrics San Francisco Lean Viral

Why Launching a Startup Is More Expensive Than You Think

mashable.com

SEPTEMBER 12, 2011

No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development.

Startup

Startup Social Media RSS Social Network

How HTML5 Is Aiding in Cross-Platform Development

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer

Developer HTML API Ruby

From Nothing To Something. How To Get There.

techcrunch.com

OCTOBER 23, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

Technical Review

Technical Review Cofounder Technical Cofounder Software Review

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Most of the article is about the features – new and old – of the product. Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? And it is much more insulated from external effects, like an advertising or PR blitz, than your typical vanity metric.

San Francisco

San Francisco Metrics Lean PR

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

You could conduct an in-person usability test, which is very useful for getting a view of how actual people perceive the totality of your product. The tracking survey asks one simple question: How likely are you to recommend Product X to a friend or colleague? Getting educated about advertising, agencies, and.

.Net

.Net Operations San Francisco Lean

Native App vs. Web App: Which Is Better for Mobile Commerce?

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms.

Mobile

Mobile Web Social Media Software Review

Finding Your Co-Founders

techcrunch.com

OCTOBER 23, 2010

Remember that story I told about the three business school students telling me about their tech startup, leaving me to wonder who’d actually build the product? More often than not, a startup/company fails because the product developed is not what the marketplace sought. How To Get There. [.] Same with Pets.com?

Cofounder

Cofounder Founder Silicon Valley Technical Cofounder

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma. Are advertisers customers, and are they part of a market? Tough sell.

San Francisco

San Francisco Continuous Deployment Ruby Lean

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. It took me a long time to understand that benefit of our product. This probably sounds illogical.

Community

Community Management Lean Software Review

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

Getting educated about advertising, agencies, and. Using AdWords to assess demand for your new online. Stevey's Blog Rants: Good Agile, Bad Agile Learning from Obama: maneuver warfare on the campa. Principles of Lean Startups, presentation for Mapl. Take a look and let me know what you think. Take a look and let me know what you think.

Campaign

Campaign San Francisco Lean Agile

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: The engineering manager's lament

Lessons Learned: What is customer development?

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: ScienceDaily: Corporate culture is most important.

Getting educated about advertising, agencies, and media buyers

The Lean Startup Workshop - now an O'Reilly Master Class

Marching through quicksand

Lo, my 2295 subscribers, who are you?

The 4 Keys to Building Brand Loyalty with Millennials

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Case Study: SlideShare goes freemium

Good enough never is (or is it?)

Lessons Learned: The ABCDEF's of conducting a technical interview

Lo, my 1032 subscribers, who are you?

How to conduct a Five Whys root cause analysis

Business ecology and the four customer currencies

Lessons Learned: Where did Silicon Valley come from?

Pivot, don't jump to a new vision

Lessons Learned: SEM on five dollars a day

Lessons Learned: Five Whys

Lessons Learned: Don't launch

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: The metrics and levers of engagement.

Why Launching a Startup Is More Expensive Than You Think

How HTML5 Is Aiding in Cross-Platform Development

From Nothing To Something. How To Get There.

The Superbowl ad test

Lessons Learned: Net Promoter Score: an operational tool to.

Native App vs. Web App: Which Is Better for Mobile Commerce?

Finding Your Co-Founders

Lessons Learned: What is a market? (a guide for hackers)

The cardinal sin of community management

Learning from Obama: maneuver warfare on the campaign trail

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