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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. was selected due to its ranking for evergreen queries, such as “things to do in Canada.”

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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. The way you sell & market will be different. DemandBase.

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The Direct-to-Consumer Checklist

Austin Startup

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). How will you take advantage of SEO and SEM? paid influencers, podcasts, out-of-home advertising, direct mail, newsletters, brand partnerships, TV, etc.

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What Google's Penguin Algorithm Means for Your Business

mashable.com

More Stories in Apps & Software. Google SEO went into free fall from first week of April until middle of May for refinements. Lame SEO people called it Penguin to justify to clients why SEO had fallen. SEO, as relevant as MySpace and Google Buzz in the 2nd decade of the 21st Century mobile marketing era.

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Startup Resources

www.vccafe.com

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. s the new way to code, and quite easy to learn. You can write back end code in javascript, one language conquers all! IP Location Tools. Code Igniter. Code Hosting and Version Control. Xtranormal.

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Twitter Link Roundup #71 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Guerrilla to Genius: 300+ Creative Advertising Campaigns – [link]. In-House SEO: Integrating SEO into the Project Process – [link]. Legal Contracts for Software Developers Who Hate Contracts (w/free contract template tco use today) – [link]. Happy for friends at Mullen. #3 1000+ Free Web 2.0

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Smart Bear Live 6: Jared from Padseeker.com

A Smart Bear: Startups and Marketing for Geeks

Welcome back to Smart Bear Live, the call-in show with Jason Cohen, sponsored by Software Promotions. Don’t forget to sign up for the wonderful Business of Software conference to hear Jason speak in person. So it’s property management software? Our software will do that. Why do we need this thing?

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