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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. If I were a number 3-5 players I’d be looking to exit early while there’s still a lot of enthusiasm for this hot market.

Partner 240
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Paying Attention > Any Business Book

Austin Startup

But this was a live story about how a brand can measure the market. Here’s an excerpt: Ben Jones, creative director at Unskippable Labs, explained that there are certain axioms among advertisers that are never really put to the test. it’s not sustainable but finding a genuine brand that’s a good market fit is also part of what we do.

Design 48
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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

While it has plenty of lofty, academic associations, it has practical implications for marketers, too. This post walks you through the basics of semiotics, its relevance to marketing, and how to apply it to your brand and messaging—with tons of examples throughout. The role of semiotics in marketing. Who is the target market?

Marketing 125
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Pick the Perfect Name for Your Startup

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Frances McInnis is a journalist and crossword enthusiast based in New York City. It depends on how complex your *written* marketing strategy plan (you have one, right?)

Naming 94
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6 Important Startup Trends that Defined 2011

mashable.com

New York City mayor Michael Bloomberg has been trying very hard to raise New York City’s profile in the tech scene. The city appointed its first chief digital officer , Rachel Sterne, in January. That same month, prestigious startup accelerator TechStars announced its first New York City class.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

The shortage of startup technical talent, especially in New York City, has been well-documented. Sign in with Facebook or Twitter to get started! Have an account? In exchange for $150,000 to $300,000 of work, each startup has given Kayweb 14% to 40% equity. Kayserian believes they will.

Equity 74
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Not surprisingly, San Francisco was the top startup region, with New York City in second place and Boston in third.