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Revenue

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. Opportunity Pipeline – the dollar value of the opportunity. There are also other thing to think about.

B2B

B2B Metrics Marketing Startup

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