ConversionXL
DECEMBER 3, 2018
Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Create content to answer hundreds of these questions, and, in aggregate, you can reach a huge audience of relevant prospects.
ConversionXL
NOVEMBER 23, 2022
B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. Daniel Layfield.
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David Teten
DECEMBER 3, 2019
Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.
Agile VC
MARCH 30, 2012
Lots of people more forward-thinking than me have rightly said that data is a powerful asset and aggregating, mining, and making it useful will be a core element of many businesses currently being built. Their first revenue stream is simply inserting affiliate links to e-tailers into the pinboards that users create.
VC Cafe
JULY 5, 2010
It is the B2B advertiser’s Mecca, but it is an undeserved market when it comes to user experience and consolidation of services. PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. All the peripheral services are profitable, but there was no place that aggregated everything under one roof.
ConversionXL
APRIL 22, 2015
Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. A click map is a visual representation, aggregated data of where people click. Some things and places matter much more than others. Click maps. Red equals lots of clicks.
Occam's Razor
AUGUST 12, 2013
So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You don't have to do attribution analysis for all your conversions in aggregate.
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