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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

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Tips for Success via Business Crowdfunding

Hearpreneur

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – But just wanting to raise and offering your opportunity to investors isn’t enough to guarantee a successful campaign. Find the experts and our affiliated partners. And what is the biggest don’t?

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BizMe2 is Looking to Disrupt Conferences with Turnkey Solution (Interview)

VC Cafe

PeerTV was linux on DSP, which aggregated content from the Internet like Boxee and BeeTV. It’s usually hard to figure out who to meet and there’s a range of events within the events, entertainment cocktails, Pr events in restaurants nearby, but there’s no easy way to find out about them. Is it big enough?

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Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

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